Daily Deals Work
1600+ Ad copies
For several years I worked for a leading daily deal website as a freelancer. Copy was aimed at around 130 words for standard deals, and longer for holiday/activity deals. Ensuring copy was ready for e-mail marketing, the main details had to be communicated within the first 50 words. An ever enjoyable word puzzle.
Due to the ad-hoc nature of the industry, required variety of deals would change at the drop of a hat. I became what was known as a 'Code Red' writer, batting out copy in under 10 minutes in the most severe of emergency situations. Local flavour was also required to be incorporated into ad copy so as to ingratiate ourselves with the target market. This required on the fly research for areas and some quick and efficient Google-fu.
Further example copies are available on request.